Where it all began

The Story of Serene,

It all began in 2013, when Serene, our founder and master aesthetician, embarked on a transformative journey to Pitangui Medical Clinic in Seoul, South Korea. There, she was deeply inspired by the country's advanced aesthetic technologies and its high standards of beauty and skincare.

Motivated to bring this experience home, Serene returned to Singapore with a clear mission: to share the innovation and excellence of K-beauty with her community.

In 2014, she partnered with the esteemed Ms. Lee Na Young, launching K-beauty training courses and offering exclusive semi-permanent makeup services tailored to her growing clientele.

The response was overwhelmingly positive. By 2016, Serene opened her first outlet, followed quickly by a second location in 2017, and the establishment of a dedicated Training Centre in 2018—all fueled by the trust and support of her loyal clients.

In 2021, Serene introduced K/SS (Korean Luminous Skin Series)—the revolutionary K1–K6 range designed to bring the glow of Korean skincare to everyday routines. And in 2024, she launched the K/SS Bespoke Cocktail Serum and K8-12,
along with becoming the exclusive Singapore distributor for Permatology by Lee Beauty, a renowned Korean skincare brand.

Today, the LNY by Serene story continues to evolve.
Serene remains deeply committed to delivering transformative, results-driven skincare—powered by innovation, guided by experience, and inspired by beauty without borders.